For Chino Hills-area drivers, the name “BMW” is synonymous with exceptional performance and class-leading capability, but what does BMW stand for, exactly? These three letters are short for Bayerische Motoren Werke, which translates to Bavarian Motor Works in English. This German automaker has been impressing our neighbors for decades, and they don’t show any signs of stopping soon. Explore the name’s history below!
The meaning of colloquialisms like “Bimmer” and “Beemer” will vary depending on who you ask:
What does BMW mean? For many drivers, that question is best answered with reference to the BMW slogan. Today, that slogan is exactly the same as it was in 1974, when the “Ultimate Driving Machine” campaign was first introduced.
In 2010, the company briefly replaced this classic BMW slogan with the single word, “Joy.” However, the popularity of the old slogan was simply hard to beat; it would be restored just two years later, in 2012.
You’ve seen what BMW stands for, but what do those letters actually represent in practice? If you’re ready to experience the Ultimate Driving Machine® for yourself, then browse our virtual showroom and find a new BMW with everything you desire.
We’re ready to assist you at every stage of your ownership journey, from the moment you program your BMW key fob to the day when you trade up for a new model!
For sporty sophistication inside and out the 2021 BMW X5 is ready for your Chino Hills drives. You’ll enjoy premium features, such as a Harman Kardon® Surround Sound Audio System and a large panoramic moonroof for sweeping skyward views as you cruise through Corona. Take a look inside the BMW X5 interior with BMW of Ontario. Learn More…
For the 2020 model year, the BMW X3 towing capacity can reach up to 4,400 pounds. That much is true no matter which trim you choose, but upgrading with a stronger engine is still a great idea for the driver who plans to do a lot of heavy lifting. If you’re getting ready to upgrade,…
Learn More View Inventory The standard 2020 BMW X5 towing capacity comes in at 6,603 pounds, but the driver who opts for the BMW X5 tow package can push that limit a little higher, up to 7,200 pounds. Either way, you’ll have more than enough power to plan more exciting adventures near Chino Hills and Corona….