BMW GENIUS.
In-person guidance.
At many BMW Centers, you'll find a product expert who will assist you in finding the perfect vehicle to suit your lifestyle and needs. The BMW Genius is specially trained to demonstrate and help you get familiar with all aspects of your BMW – before, during, and after your purchase.
Expert advice with BMW Encore™.
Your new BMW is filled with amazing features and functions. After you have had the opportunity to get to know your new vehicle, we encourage you to reach out to your local BMW Center to set up your complimentary BMW Encore™ session where you can have all your questions answered.
The BMW Genius Hotline.
Advice is only a call away. The BMW Genius team is ready to answer all your product-related questions. Learn about features and updates, your vehicle specifications, and more – even while you're on the road.